Privacy Policy

This Privacy Policy (the “Policy”) explains how True Precision Medical (“True Precision Medical,” “we,” “us,” or “our”) may collect, use, retain, and share information in connection with the Services, which means all of the following:

• the Site— trueprecisionmedical.com and every page, assessment, tool, and form on it;
• Lead Forms— any form, survey, quiz, questionnaire, chat, instant form, or landing page that we publish, sponsor, or link to on a third-party platform or advertising network, including Meta (Facebook and Instagram), Google, YouTube, TikTok, Microsoft, and similar services, and any page that a Lead Form directs you to; and
• Communications— every telephone call, text message, voicemail, email, letter, chat, or other exchange between you and us that follows from the Site or a Lead Form.

By using the Site, submitting a Lead Form, or communicating with us, you accept this Policy and agree to be bound by it. If you do not agree with any part of it, do not use the Site, do not submit a Lead Form, and do not send us information. Use of the Services is entirely voluntary. Every function they offer is also available by telephone or in person, and nothing requires you to provide information to us electronically.

Each submission is a fresh acceptance. Every time you submit a form, reply to a message, or otherwise provide information to us, you reaffirm your acceptance of the Policy in effect at that time.

This Policy governs information handled through the Services. Health information we create or receive in the course of providing care to you as a patient is protected health information under the Health Insurance Portability and Accountability Act (“HIPAA”) and is governed by our separate Notice of Privacy Practices. Where the two documents address the same information, the Notice of Privacy Practices controls. See Section 14.

Everything in the Services — articles, condition and treatment pages, advertisements, assessments, symptom tools, and the results any of them display — is general information. It is not a diagnosis, not a treatment recommendation, not a determination that you are a candidate for any procedure, and not a substitute for evaluation by a qualified clinician who has examined you.

Using the Services, completing an assessment, submitting a Lead Form, requesting an appointment, or sending us information does not create a physician-patient relationship. That relationship begins only when a provider accepts you as a patient in a clinical setting.

Statements such as “you may be eligible,” “may be covered by insurance,” or any similar language in an advertisement, Lead Form, assessment result, or Communication are invitations to be evaluated, not representations of fact. Candidacy for any procedure is determined only by a provider after examination. Insurance coverage is determined only by your insurer. A booking request, including one that displays a date and time, is a request and not a confirmed appointment until we confirm it. We may decline to schedule, evaluate, or treat any person in our discretion, consistent with applicable nondiscrimination law, and we have no obligation to respond to any submission.

Do not use the Services to communicate a medical emergency. Call 911 or go to the nearest emergency department. We do not monitor the Services continuously and do not guarantee that anything sent through them will be read within any particular time, or at all.

Information you choose to provide

When you complete a form on the Site, submit a Lead Form, use an assessment tool, request a consultation, or otherwise communicate with us, we may collect any information you choose to provide, including: your name, email address, telephone number(s), postal address or ZIP code, date of birth or age range, the area of concern or symptoms you describe, the answers you give to any question we ask, your insurance carrier or plan type, scheduling preferences, how you heard about us, and any free-text you write.

You decide what to send us.We do not require you to submit anything through the Services, and we ask that you send only what is needed for the purpose at hand. Do not transmit information you are unwilling to send over the internet or a cellular network — see Section 12.

Information from advertising platforms and Lead Forms

When you submit a Lead Form on a third-party platform, that platform may transmit to us the information you entered together with information it pre-filled from your account or profile (such as name, email address, telephone number, city, and age range), and metadata about the submission, including the advertisement, campaign, ad set, placement, and platform identifiers associated with it; the date and time; and any click or lead identifier the platform assigns. Your use of that platform is also governed by the platform’s own terms and privacy policy, which we do not control.

Information from Communications

When you call us, text us, email us, or respond to a message from us, we may collect the content of the exchange, the number or address it came from, and the date and time. We may monitor or record telephone calls for quality assurance, training, dispute resolution, and compliance purposes, where permitted by law, and by continuing a call you consent to that monitoring or recording.

Information from other sources

We may receive information about you from insurers, benefit-verification and eligibility services, clearinghouses, referring providers, people who refer you to us, our marketing and advertising vendors, publicly available sources, and data-validation services that confirm whether a telephone number or address is current and reachable. We may combine information from any source with information you provide.

Information collected automatically

When you use the Site, we and our service providers may automatically collect technical information such as IP address, device and browser type, operating system, referring URL and campaign parameters, pages viewed, time spent, interactions with page elements, and general location inferred from IP address. We use cookies, similar technologies, and server logs to gather this information. See Section 8.

A Lead Form is an invitation to be contacted. When you submit one, or submit any form through the Site, you understand and agree that:

• your submission is voluntary and unsolicited by obligation — no one requires you to make it, and you make it to initiate contact with us about our services;
• you are at least 18 years old, or are the parent or legal guardian of the person the submission concerns and are authorized to act for them;
• the information is accurate, and the telephone number and email address are yours or ones you are authorized to provide and to receive messages at, and you will tell us promptly if a number you gave us is reassigned or no longer yours;
• you grant us a perpetual, irrevocable, worldwide, royalty-free license to store, reproduce, and use the submission for every purpose described in this Policy, subject to Section 14 and to the opt-out rights in Sections 7 and 11;
• we may contact you using any contact method you provide, and any others we lawfully obtain, in the manner described in Section 7;
• we are not obliged to respond, to schedule you, to hold a time slot, or to retain your submission for any period, and we may decline or disregard any submission in our discretion;
• you receive no compensation for your submission or for any use of it permitted by this Policy; and
• submitting information about a medical concern does not make you our patient and does not obligate us to provide care, advice, or a response within any time.

To the extent permitted by applicable law, we may use the information we collect, alone or combined with other information, for any of the following purposes, and you consent to each of them:

• to respond to your inquiry and to schedule, confirm, reschedule, and remind you of appointments;
• to verify insurance, confirm eligibility and benefits, obtain authorizations, and prepare for your visit, including by sharing information with your insurer and with eligibility and benefit-verification services;
• to contact you by telephone call, text message, voicemail, email, mail, and any other method you provide, about your inquiry, our services, and related health information, including follow-up when you do not respond, re-engagement after a period of inactivity, invitations to be evaluated, educational content, event and webinar invitations, satisfaction surveys, and requests for a review, for as long as you have not opted out;
• to tailor the content and communications we send you based on what you have told us and how you have interacted with the Services;
• to operate, secure, troubleshoot, test, and improve the Services and our operations, and to train our staff;
• to measure and improve the performance of our advertising and marketing, including by attributing inquiries and appointments to the advertisement, campaign, or channel that generated them, and by reporting outcomes to the platforms we advertise on in aggregated, de-identified, or hashed form to the extent permitted by law;
• to de-identify or aggregate information, and to use and disclose de-identified or aggregated information for any purpose without restriction, since it no longer identifies you;
• to detect, investigate, and prevent fraud, abuse, spam, bot activity, and security incidents;
• to establish, exercise, or defend legal claims, and to enforce this Policy, our Terms of Use, and our other agreements and policies;
• to comply with legal, regulatory, licensing, payer, and accreditation obligations and requests;
• to carry out any purpose disclosed to you at the time you provide the information or for which you give consent; and
• for any other lawful purpose that is consistent with this Policy.

We do not use information collected through the Services to make decisions about you that produce legal or similarly significant effects without human involvement.

We do not sell your personal information for money. We do not share your personal information with unaffiliated third parties for their own independent marketing. We may share information with:

• Service providersthat perform services for us or on our behalf — for example customer-relationship-management and practice-management platforms, scheduling systems, telephone, text message, and email delivery providers, call-center and answering services, insurance verification and eligibility services, payment processors, hosting and cloud infrastructure, analytics, data validation, security, and professional advisors such as attorneys, accountants, and insurers. They are permitted to use information only to perform services for us and as the law allows.
• Marketing and advertising vendors acting on our behalf, including companies under common ownership or control with us that design, place, operate, or measure our advertising and Lead Forms, manage our communications with you, or operate the systems that hold your information. They act under our instruction and may use the information only for our purposes.
• Advertising and analytics platforms, in aggregated, de-identified, or hashed form, to measure the performance of our advertising and to avoid showing you advertisements that are no longer relevant, to the extent permitted by law.
• Our clinical and administrative staff, for the purpose of responding to you or arranging your care.
• Your insurer and referring or treating providers, where needed to verify coverage, coordinate an evaluation, or arrange your care.
• A successor in interest. If we are involved in a merger, acquisition, reorganization, financing, bankruptcy, or a sale or transfer of all or part of our assets or practice, information held by us may be transferred as part of that transaction or its negotiation, and the successor may use it under this Policy.
• Legal and regulatory recipients, where we believe in good faith that disclosure is required or permitted by law, subpoena, court order, or a governmental, licensing, payer, or accreditation request, or is appropriate to investigate a suspected violation of our terms or policies.
• To protect rights, property, and safety— ours, yours, or anyone else’s — including to prevent fraud, enforce our agreements, or address a security incident.
• Anyone you direct us to, or where you have otherwise given permission.

No mobile opt-in information, including your telephone number and your consent to receive text messages, will be shared with third parties or affiliates for their own marketing or promotional purposes. Sharing with service providers that send messages on our behalf, as described above, is not sharing for a third party’s own purposes.

Your consent to be contacted

When you provide a telephone number through a Lead Form, the Site, or a Communication, and indicate your agreement where the form asks for it, you give your express written consent for True Precision Medical, and service providers acting on our behalf, to contact you at that number by live call, text message (SMS and MMS), and voicemail, including through the use of an automatic telephone dialing system, an artificial, prerecorded, or AI-generated voice, and automated text-messaging technology, about your inquiry, our services, and related health information, as described in Section 5.

Your consent is not a condition of receiving care, of scheduling an appointment, or of purchasing anything. You may obtain every service we offer by calling us at (480) 616-0356 instead. Where a form offers a separate checkbox for marketing messages, declining it limits our automated marketing contact but does not prevent us from responding to the request you made.

Text messaging program terms

• Program. True Precision Medical appointment, inquiry, and service messages. Content may include responses to your request, scheduling confirmations and reminders, insurance-verification updates, follow-up on an inquiry, and information about our services.
• Frequency. Message frequency varies with your inquiry and appointment activity.
• Cost. Message and data rates may apply. Check with your carrier.
• To stop. Reply STOPto any message to end text messages from the number that sent it. You will receive one confirmation message. You may also stop by any other reasonable method, including replying with words such as “unsubscribe,” “cancel,” or “quit,” telling us on a call, or writing to the address in Section 21.
• For help. Reply HELP to any message, or call (480) 616-0356.
• Carriers. Wireless carriers are not liable for delayed or undelivered messages. Supported carriers may change without notice.

Scope and effect of an opt-out

Stopping text messages does not stop telephone calls or email unless you tell us to stop those too, and it does not withdraw a consent you gave in a clinical setting to be contacted about your care. Opting out may affect our ability to arrange or remind you of an appointment. After an opt-out we may retain your number for the purpose of honoring the opt-out and documenting that it was honored.

Email

You may opt out of marketing email using the unsubscribe link in any such message or by writing to us. We may continue to send transactional and service messages about an inquiry or appointment you have made.

Unencrypted communications

Ordinary text messages and email are not encrypted and may be read by others in transit or on a shared or lost device. By providing a telephone number or email address and communicating with us through it, you ask us to communicate with you by that method, accept that risk, and agree that we are not responsible for the consequences of interception, misdelivery, or access by anyone who has access to your device or account. Tell us if you prefer another method and we will accommodate you where we reasonably can.

We use cookies and similar technologies to keep the Site functioning, remember preferences, measure usage, and attribute visits to the campaign or source that generated them. We use third-party analytics tools — currently Google Analytics and Vercel Analytics — which set their own identifiers and collect information about your interaction with the Site. Those providers handle that information under their own policies, which we do not control.

We advertise on third-party platforms, including Meta and Google. Those platforms collect information about your activity on their own services under their own policies, decide which advertisements to show you, and provide us with aggregated reports about advertising performance. We may use their measurement and conversion-reporting tools, and may provide them with aggregated, de-identified, or hashed information for that purpose, to the extent permitted by law. We do not control, and are not responsible for, how any platform uses information it collects on its own services.

You can control cookies through your browser settings. Most browsers let you refuse new cookies, delete existing cookies, or alert you when cookies are set. Disabling cookies may affect how the Site works. Each advertising platform also offers its own advertising controls.

Browsers and devices send a variety of automated privacy signals, and there is no common standard for them. The Site does not respond to “Do Not Track” or similar browser signals.

The Services link to, embed, or are hosted on services operated by other companies — for example the advertising platforms that host our Lead Forms, our scheduling calendar, and mapping and review services. We are not responsible for the privacy, security, content, or practices of any third party, and this Policy does not apply to information you provide directly to them or that they collect on their own services. Review their policies before providing information to them. A link or an advertisement is not an endorsement.

We may retain information collected through the Services for as long as we consider it useful for the purposes described in this Policy, including re-engagement, suppression and opt-out honoring, compliance, dispute resolution, and the defense of legal claims, and for any longer period that law, regulation, payer, or accreditation requirements call for. Nothing in this Policy obliges us to retain any information for any particular period, and information may be deleted in the ordinary course without notice. Clinical records are retained separately under applicable medical-record retention law.

You may stop text messages, calls, and marketing email as described in Section 7. You may ask us to stop appointment and service messages, though doing so may affect our ability to arrange your care.

You may ask us to access, correct, or delete information you submitted through the Services by writing to the address in Section 21. We will honor requests to the extent applicable law requires, and we may decline or limit a request where we are permitted to do so — including where the information is part of a medical record, is needed to complete a transaction or honor an opt-out, is required for legal, payer, or accreditation purposes, or is necessary to establish, exercise, or defend a legal claim. Rights relating to protected health information are addressed in our Notice of Privacy Practices, not here.

We may require information sufficient to verify your identity, and the authority of anyone acting for you, before acting on a request. We will not treat you differently for making a request that the law entitles you to make.

We use administrative, technical, and physical safeguards that we consider reasonable and appropriate to protect information we maintain.

No method of transmission over the internet or a cellular network, and no method of electronic storage, is completely secure, and we cannot and do not guarantee the security of any information you send us. Any transmission you make to the Services is at your own risk. To the fullest extent permitted by law, we are not liable for interception, loss, alteration, or unauthorized access to information in transit, for the security practices of any third-party platform through which you reach us, or for any act or omission of a third party. Nothing in this paragraph limits any obligation we have under HIPAA or under Arizona’s data breach notification law, which we do not attempt to waive.

The Services are directed to adults. We do not knowingly collect personal information through the Services from children under 13, and Lead Forms may be submitted only by a person who is 18 or older or by a parent or legal guardian on a minor’s behalf. If you believe a child has provided us information without such authority, contact us and we will delete it. Where a minor is a patient, information is handled under our Notice of Privacy Practices and applicable law.

Information we create or receive in providing care to you as a patient — including information collected during your visit, paperwork you return to us, and your medical record — is protected health information (“PHI”) governed by HIPAA and applicable state law. Our handling of PHI is described in our Notice of Privacy Practices, which is provided at the time of service and available on the Site.

Information you submit through a Lead Form or a general Site form before you become a patient, and all technical, analytics, and advertising information described in Sections 3 and 8, is handled under this Policy. Where any information we hold is PHI, the Notice of Privacy Practices controls, and nothing in this Policy authorizes a use or disclosure of PHI that HIPAA would not permit or waives any right HIPAA gives you. Communications from us about our own health-care services are permitted under HIPAA without a separate authorization; this Policy and your opt-out rights under Section 7 govern how you may stop them.

You represent and warrant that any information you provide through the Services is accurate and current, is about you or a person you are legally authorized to act for, and that providing it does not violate any law or any right of another person.

To the fullest extent permitted by law, you agree to indemnify, defend, and hold harmless True Precision Medical, its owners, affiliates, officers, providers, employees, agents, and service providers from and against any claim, loss, liability, damage, cost, or expense, including reasonable attorneys’ fees, arising out of (a) information you provide that is inaccurate or that you were not authorized to provide, including a telephone number or email address that is not yours; (b) your breach of this Policy or our Terms of Use; or (c) your violation of any law or of any right of another person. This Section does not apply to claims arising from the medical care we provide.

We may change this Policy at any time, in our sole discretion. When we do, we will update the “Last updated” date above, and the revised Policy takes effect when posted. Your continued use of the Services, or any further submission or Communication after a change, means you accept it. We are not obliged to notify you individually. Review this page periodically. A change to Section 18 will not apply to a dispute of which we had written notice before the change took effect.

This Policy, and any dispute arising out of or relating to it or to your use of the Services, is governed by the laws of the State of Arizona and, as to Section 18, the Federal Arbitration Act, without regard to conflict-of-laws rules. Subject to Section 18, you agree that the exclusive venue for any such dispute is the state or federal courts located in Maricopa County, Arizona, and you consent to their personal jurisdiction and waive any objection based on inconvenient forum.

Please read this Section carefully. It affects your legal rights.

Informal resolution first

Before starting an arbitration or lawsuit, you agree to send us a written notice describing the dispute and the relief you seek, to the address in Section 21, and to give us 60 days to resolve it informally. We agree to do the same before bringing a claim against you.

Agreement to arbitrate

Except as set out below, you and True Precision Medicalagree that any dispute, claim, or controversy arising out of or relating to this Policy, the Services, any Lead Form, any Communication, or any call, text message, or email you receive from us or on our behalf — including any claim under the Telephone Consumer Protection Act or any state telemarketing, privacy, or consumer-protection law — will be resolved by binding individual arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules then in effect. The arbitrator, and not any court, has exclusive authority to decide all questions of arbitrability, including the scope, validity, and enforceability of this Section, except that a court decides whether the class action waiver below is enforceable. The arbitration will be held in Maricopa County, Arizona, or by video or telephone at your election. Fees are allocated under the AAA rules, and the arbitrator may award any individual relief that a court could award. Judgment on the award may be entered in any court with jurisdiction.

Class action and jury waiver

You and True Precision Medical each agree to bring claims only in an individual capacity, and not as a plaintiff or class member in any purported class, collective, consolidated, or representative proceeding. The arbitrator may not consolidate claims of different people or preside over any form of representative proceeding. If this class action waiver is found unenforceable as to a particular claim, then the agreement to arbitrate does not apply to that claim, which will be heard in the courts identified in Section 17, and the waiver remains in force for all other claims. To the fullest extent permitted by law, you and True Precision Medical each knowingly and voluntarily waive any right to a trial by jury in any proceeding that is heard in court rather than in arbitration.

What this Section does not cover

This Section does not apply to (a) any claim arising from medical care or treatment provided to you, which is governed by the documents you sign as a patient and by applicable law; (b) any complaint to a government or licensing agency, including a complaint about PHI to the U.S. Department of Health and Human Services, which you may always make; (c) an individual claim that qualifies for small claims court, which either party may bring there; or (d) a request for temporary injunctive relief to protect intellectual property or confidential information.

Your right to opt out

You may opt out of this agreement to arbitrate and the class action waiver by emailing privacy@trueprecisionmedical.com within 30 days after you first submit a Lead Form or other information through the Services, stating your name, the telephone number or email address you submitted, and that you wish to opt out of arbitration. Opting out does not affect any other part of this Policy. If you do not opt out, this Section binds you.

Time limit on claims

To the fullest extent permitted by law, any claim covered by this Section must be filed within one year after it accrues, or it is permanently barred. This limit does not apply to claims excluded from this Section above.

The Services are provided “as is” and “as available.” To the fullest extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, accuracy, non-infringement, and uninterrupted, error-free, or secure operation, and any warranty that any assessment result, eligibility statement, or Communication is accurate or complete.

To the fullest extent permitted by law, we are not liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, lost data, loss of goodwill, or the cost of substitute services, arising out of or relating to the Services or any Communication — whether the claim is framed in contract, tort, statute, or otherwise, and whether or not we were advised such damages were possible. Our total liability for all claims arising out of or relating to the Services and this Policy will not exceed one hundred U.S. dollars (US$100).

Nothing in this Section limits liability that cannot be limited under applicable law, including liability for professional negligence in the provision of care, and nothing in this Policy waives any protection HIPAA or Arizona law gives you. Additional terms governing your use of the Site appear in our Terms of Use; where they conflict with this Policy on a matter of information handling, this Policy controls.

• Entire agreement. This Policy, together with our Terms of Use and any consent language presented to you on a form, is the entire agreement between you and us about the subjects it covers and supersedes any prior understanding about them.
• Severability. If any provision of this Policy is held invalid or unenforceable, it will be enforced to the maximum extent permitted and the remainder will continue in full force, except as Section 18 provides for the class action waiver.
• No waiver. Our failure to enforce any provision is not a waiver of it or of our right to enforce it later.
• Assignment. We may assign this Policy and the information it governs to a successor in interest as described in Section 6. You may not assign your rights or obligations under it.
• Electronic agreement. You agree that clicking, tapping, checking a box, replying to a message, or submitting a form is your electronic signature and has the same effect as a handwritten one, and that this Policy and any record of your consent may be kept and produced in electronic form.
• Language. Where we provide a translation of this Policy or of a form, the English version controls in the event of a conflict.
• Headingsare for convenience and do not affect interpretation. “Including” means “including without limitation.”

Questions about this Policy, a request under Section 11, a notice under Section 18, or an arbitration opt-out go to:

True Precision Medical
5133 N Central Ave #101, Phoenix, AZ 85012
Email: privacy@trueprecisionmedical.com
Phone: (480) 616-0356

Complaints about the handling of protected health information follow the route set out in our Notice of Privacy Practices, which includes a complaint to the U.S. Department of Health and Human Services.